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- 💰 Micro M&A Interview 003: Giving a damn about the post-sale of a product
💰 Micro M&A Interview 003: Giving a damn about the post-sale of a product
Sellers are in short supply of Fs to give (but not this guy)
Hey folks, here’s interview #3. We’ve got a whopping 64 subscribers now, and I want to say two things about that:
First, THANK YOU for being here and giving this newsletter a shot. I really appreciate it.
Second, if you like what you’re seeing, please forward this email to someone else who might like it.
Okay, enough of that. Let’s do it.👇
We don’t buy finance products, but I did take a look at this one and I liked Kayode Abereowo’s style. While a lot of sellers set their asking prices high so there’s room for negotiation, Kayode Abereowo set his price at the minimum that he would accept.
He gives a damn about the product. If the buyers are successful, it means his time was well spent. So he’s doing what he can to find the right buyer. And that’s a really nice trait to find in a seller.
Here’s what he had to say about his selling experience.
High-level data
Product: ForexNotifier
Asking price: $25k
Revenue multiple: 2.1x
Last month’s revenue: $2k
TTM Revenue: $2k
Customers: 10-100
Date founded: December, 2022
Tech stack: PHP, Laravel, MySQL, JavaScript, Ultramsg, BulkSMS
Competitors: TradingView, Signal Start, Learn2Trade, Forexsignal, Cryptosignals
Seller takeaways
Buyers care about more than current revenue. They care about growth potential. Create growth projections and support them with data.
Setting your asking price at the lowest number you’ll accept can lead to a better selling experience.
Be willing to negotiate the terms of the arrangement, even if you’re firm on the asking price.
Don’t just find a buyer. Find the right buyer.
The most important factor in selling is building a solid, scalable product.
Buyer takeaways
Not every seller is willing to negotiate.
When a seller won’t negotiate on price, you may be able to massage the terms.
Seek sellers who care whether the next owner is successful.
The product
ForexNotifier is a real-time signal service for Forex, Crypto, and Stock traders. It delivers expert market signals via Telegram, WhatsApp, SMS, and Email, empowering users to make timely, informed trading decisions.
The platform operates on a subscription-based model — users subscribe to premium signals. And there's also a multi-level referral system that rewards users for bringing in new customers.
Our target market includes individual traders and investors in Forex, Crypto, and Stock markets, both seasoned and novice traders looking for reliable, actionable signals.
Deciding on an asking price
The asking price is $25k, and that’s the lowest I am willing to accept.
I set it at the lowest acceptable offer intentionally. It ensures a transparent, straightforward process. I want to attract serious buyers who understand the platform’s worth without needing to negotiate down to the lowest figure.
This price reflects the platform's robust features, such as its 23+ SMS drivers, 7+ email drivers, 30+ payment gateways, and the value packed into its functionality. I have received interest from several buyers, but no official offers. The listing is still new.
I’m firm on the price due to the platform's value, but I’m open to discussing flexible payment terms or structuring the sale to make it more accessible for the right buyer.
Hard numbers
The platform is still in its early stages, having launched in December, 2022, but it’s generating around $1k in monthly revenue, with strong growth potential.
Monthly expenses include server hosting, SMS and email delivery services, and marketing costs, which are all relatively low and scalable.
We currently have a solid base of free trial users, many of whom are transitioning to paid plans.
The platform is built using PHP Laravel for the backend, integrated with APIs for WhatsApp (Ultramsg), SMS, email, and various payment gateways. It’s secured using Google 2FA and KYC verification.
Why sell?
Although the business has immense potential, I’m focusing my efforts on other ventures. I don't have the bandwidth to grow ForexNotifier to its full potential.
The platform is fully operational and bug free, which provides a solid foundation for the buyer to scale quickly. So now is the ideal time for me to sell.
Finding the right buyers
I’m considering both the offer value and the buyer’s experience level to ensure the project continues to grow. I want to find the right buyer.
That buyer is someone with experience in financial markets or who has the marketing resources to attract more traders. Someone without a clear plan to grow the platform might struggle to tap into its potential.
There are a lot of pros to this product — it’s ready for scaling, with strong features and early traction. But it could be a bad purchase for someone who doesn’t have the time or resources to invest in growth strategies.
It’s important to me that the platform continues growing and achieving great results because I’ve invested significant time and effort to build it, and I believe in its potential. Seeing it thrive even after I move on would be rewarding and validate the work I put into it.
It’s about how you build (not how you sell)
I was really surprised by the level of global interest and how quickly the platform has gained attention.
The potential buyers I’ve spoken with me have shown me that buyers often look beyond the immediate revenue figures — they’re also interested in the platform’s growth potential and the quality of the user base. Having clear growth projections and data to support them can be really valuable.
Beyond that, my advice is to build a scalable, functional product with clear value. Then be open to negotiations while keeping your end goals in mind.
What’s next?
When it sells, the proceeds will be reinvested into other projects and ventures. I’ll be focusing on other SaaS platforms, particularly in the AI space, and some fintech-related projects.
If it doesn’t sell, I’ll continue to operate and grow it at a steady pace.
You can follow along on LinkedIn, and check out ForexNotifier.
There you have it! Til next time.
-James
Creator @ Micro M&A (newsletter teach how to buy/sell micro-SaaS)
Creator @ SaaS Watch (micro-SaaS acquisition opportunity newsletter)
Creator @ Ancient Beat (archaeo/anthro newsletter)
Contributor @ Indie Hackers
Cofounder @ Solutrean Holdings (acquiring 6 products in 12 months)
Cofounder @ LoomFlows (easy customer feedback via loom)
Cofounder @ reHuman writing agency
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